Overview

Blinds.com is a market leader in custom window treatments. To stay competitive and continue to lead our field, we needed to invest in advanced visualization to allow customers to visualize all window options and ultimately increase customer confidence in their purchase.

Problem Statement

Visualization has become a standard option for online purchases. The Blinds.com visualization experience only allows customers to visualize colors preventing them from seeing their selected options altogether. We wanted an experience to include dynamic visualization - making every option available on the visualizer, showcasing blinds in different dimensions, introducing mobile visualization, and being present on various sections of our site. Furthermore, implement the technology across other categories on the Home Depot site.

My Role - Stakeholder, Researcher, Product Visualization Expert, & Merchandising Expert

• Deep research and assessments on various visualization companies and blinds competitors.

• Research augmented and virtual reality experiences for a 3D product configurator

• Review and study each visualization company's process and assess their visualization quality.

• Work closely with our conversion optimization manager and dev manager to determine the feasibility for each visualization software.

• Work closely with each visualization company’s designer to determine cost and process.

Team Phase 1 - Research

Merch & Visualization Expert (Me), Conversion Optimization Manager/Business Owner, Developer

Team Phase 2 - Implementation

Original Team From Phase 1, UI Designer, UX Designer, Product Manager, Project Managers (Various Departments), Dev leads, Director of Merchandising, UX Designer, Developers

Duration

August 2020 - Ongoing